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Archive for September, 2006

Idiot’s Guide to Search Engine Marketing

By Sean Mize What is search engine marketing? Search engine marketing involves strategically optimizing the elements of your web site and your web campaign in such a way that your site becomes popular in the major search engines. There are two primary types of search engine marketing, the paid method, or pay-per-click, and the unpaid […]

Recent Changes at Google, Yahoo, and MSN

By Kim Roach There are many changes taking place in the top search engines. Google, Yahoo, and MSN are all adapting to the many transformations occuring within the search industry. Because of these changes, I thought I would take the time to give you an overview of what’s taking place within the market and how […]

Reciprocal Linking: Is it Still Worth the Effort?

By Donald Nelson When the Internet was young, ten years ago, one of my most pleasurable online activities was to go to a site’s link page and follow the links to some cool sites. Equally fascinating was the prospect of having my site listed on some of those links pages, which prompted me to get […]

How to Boost Your Online Money-Making Success in 5 Steps

By Tom Thomas Ok, you’ve purchased one of those money-maker products and it’s giving you all sorts of ideas for making money online. Now what? Although it’s possible to generate Internet income without a website, you’ll eventually want one or even several so you can get listed in search results. But don’t forget, search engines […]

Website Promotion for Beginners Part 1

By Ben Z James The vast majority of website traffic is driven by the major commercial search engines, Yahoo, MSN and Google (although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site cannot be found by these search engines or your content cannot be put into their databases, […]

Search Engine Marketing—Can It Work for You?

By Sean Mize Search engine marketing is an incredibly lucrative and incredibly under-utilized aspect of any online marketing campaign. When the internet was in its infancy, those companies who managed to get to the top of search engine rankings naturally were rewarded by high numbers of clicks and sales. As a result of this, massive […]

Link Strategies — One Of The Most Important Ways To Increasing Your Website Traffic

By Tim Frisch If you didn’t know already, having the right link campaign in place for your website could make the difference between having a “door stop” or a “door opener.” Links can come in many forms, they can come from websites, search engines, search directories, articles, press releases and many other places. Some of […]

How to Improve Your Google Page Rank

By Ong Boon Leong The only way you can increase your Google Page Rank (PR) is to increase the number of links to your site(inbound links). Thus you need to get other webmasters to link to your site, either by paying for the link or by some other method. It is better to have high […]

5 Simple Steps to Link Building With a Blog

By Brian Clark Adding a blog to your domain can be a great way to score inbound links. You’ll want to write things that truly connect with people, and that also result in a direct, specific and quantifiable action — like a link, a Delicious social bookmark, or a vote at news aggregation site Digg. […]

Are You Using Articles In Your Link Building Strategy?

By Sean Mize There are a number of link building strategies online today, some that are more effective than others. I personally have found that writing articles and submitting them to the online article directories is one of the most effective ways to build high-quality back links to my site. How does it work?