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Recent Changes at Google, Yahoo, and MSN September 29, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Kim Roach
There are many changes taking place in the top search engines. Google, Yahoo, and MSN are all adapting to the many transformations occuring within the search industry. Because of these changes, I thought I would take the time to give you an overview of what’s taking place within the market and how it affects you as a webmaster. To begin, let’s start with Google.
Back in 2003, Google would index and crawl the web about once a month and everything would change all in one shot. WebMasterWorld would actually name these updates with names like Brandy, Florida, and Bourbon.
Reciprocal Linking: Is it Still Worth the Effort?
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Donald Nelson
When the Internet was young, ten years ago, one of my most pleasurable online activities was to go to a site’s link page and follow the links to some cool sites. Equally fascinating was the prospect of having my site listed on some of those links pages, which prompted me to get into the activity now known as reciprocal linking, or trading links with other sites.
My, how times have changed! Now whenever a reciprocal link request lands in my “in box” I delete it immediately just like other pieces of obvious spam. How did this come to pass? As soon as it became known that Google’s PageRank system rewarded sites for incoming links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.
