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Idiot’s Guide to Search Engine Marketing September 30, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Sean Mize
What is search engine marketing?
Search engine marketing involves strategically optimizing the elements of your web site and your web campaign in such a way that your site becomes popular in the major search engines.
There are two primary types of search engine marketing, the paid method, or pay-per-click, and the unpaid method, natural search engine results.
The paid method, or pay-per-click, involves bidding and paying for specific search engine rankings. One advantage to using pay-per-click is that you can quickly dial up huge responses, for example 200-500 clicks per day, which allows you to quickly test ad copy and response rates. One major disadvantage is the price–you are directly paying for each and every click you receive.
