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Is Your Site A Post-It Note Or Superglue ? October 4, 2006
Posted by HART (1-800-HART) in : Articles, Traffic Building , add a commentBy Anne Marie Baugh
Traffic, traffic, traffic, that’s all we hear. You’d think we were all craving two hours commutes on the Los Angeles freeway. The question is, if you’ve got traffic, what are they doing? In other words, what’s your stick-ability? When people come to your site are they met with a road side sign announcing your business and not much else or do they have a reason to stick around? If they aren’t sticking, you aren’t succeeding. And you’ve missed the major rule of online engagement. That is simply, “Information rules on the Internet.” If you ain’t got it, they ain’t staying.
So let’s say you’ve currently got yourself Post-It note traffic. The kind that arrive but leave just as quickly. Boy, the logs look great, but where are the sales? Time for some SuperGlue folks. The kind you can’t get from website bells and whistles. This only comes from content, the kind you have to create. Consider these SuperGlue techniques:
