SEARCH ENGINE NEWS FEED
SEARCH ENGINE ARTICLES
Improving Your Site’s Link Popularity, And Search Engine Ranking November 16, 2006
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Donald Nelson
Have you ever wondered why one web site (maybe yours) is buried deep in the search rankings for a particular keyword, while another site (your competitor’s) is at the top? Both sites may have similar content and even similar metatags, but one is number one and the other is number 131.
The answer to this disparity may lie in a factor known as link popularity. When search engines determine rankings, many things are taken into consideration and one of them is how many sites are linked to your site. Search engines such as Google give much importance to both the quantity and the quality of these incoming links. If many sites are linked to yours, your site is considered to be an important resource in that particular field and that is why the search engines would like to give such a site a high ranking. Also if the links to your site are coming from “important” or high ranked sites, then your web site is considered still more important.
Social Networking: Marketing Businesses Online
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , 1 comment so farby Earl Juanico
Several complaints from marketers have been cropping up recently out of attempting to use popular and prevailing social networking sites to market their respective businesses. These marketers primarily complained about not getting any real traffic in order to make sales by advertising through these sites. Essentially, the social networking sites that they are referring to were a waste of time to market on because these did not produce any immediate marketing results. Nevertheless, these marketers are really missing the whole point of the social networking process. This article somehow makes a bit of clarification regarding this issue.
Barefaced marketing on social networking sites just would not work. The marketing approach has to be far more subtle. Marketers who wish to use social networking to their advantage must somehow aim their target quite differently. The goal is increase your presence on the Internet by building back-links from a major traffic site, and building your brand so that potential customers can indeed find you on the Web.
Traffic Building With Blogs Takes Persistence
Posted by HART (1-800-HART) in : Articles, Traffic Building , add a commentBy Brian Clark
There’s no doubt that you can build big traffic with a blog.
It just takes a wee bit more work than it used to.
Not long ago, you could post a picture of your cat on a Friday and get attention. Bloggers still love to link, but as any environment becomes more crowded, people become more discriminating. After all, a link is a form of personal recommendation, and it says something about both ends of the hypertext.
You may work hard on an article or resource that you’re just positive will spread like wildfire, and yet hear nothing but lonely crickets chirping upon release. Not even a measly comment.
