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How to Strategize Your Link Popularity Campaign November 19, 2006
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Gerrick W
Link popularity is the number of links pointing to a website. It is an important factor that major search engines like Google, Yahoo and MSN use to rank web pages.
Webmasters figure out that in order for their web pages to rank well at the search engines for certain keywords, they need a lot of incoming links with these targeted key words. Linking schemes of all kinds were hatched…mini-sites, site networks, link farms and reciprocal linking, just to mention a few. Some schemes like link farms were clear indication of manipulating the search engines.
Google has clamped down on such practices and further fine-tuned its SERP algorithm to stop manipulation by anyone as evidenced by ‘Jagger’.
