SEARCH ENGINE NEWS FEED
SEARCH ENGINE ARTICLES
Tag and Ping - Social Bookmarking Secrets November 14, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Mikel Freije
Tag and Ping, these three words have suddenly become the mantra that every body seems to be chanting. Its almost reminiscent of the days when Blog and Ping was being sold as the sole panacea for indexing and getting traffic to your sites.
The “Tag And Ping” method that every body is talking about is nothing but taking social bookmarking and leveraging it for SEO.
Business to Business Marketing on Search Engines - A Largely Untapped Marketing Tool November 13, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Scott Buresh
I’m in the business of search engine marketing, so it’s sometimes easy to forget that a majority of people don’t really know that the industry exists, how useful it is in business to business marketing, and what a valuable marketing tool SEO can be in general. However, the fact is that a disturbing number of business executives could not tell the difference between SEO Outsourcing and REO Speedwagon (although most would probably agree that neither sounds particularly good*). In fact, when I explain that I work at a search engine optimization company that focuses in part on business to business marketing, most people instantly assume that I have a search engine of my own and that I am somehow trying to compete with Google. I’m flattered until I see the pity in their eyes.
Even those familiar with search engine optimization have common misconceptions about the value of SEO in business to business marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is a valuable marketing tool that can make an impact on the bottom line of a business, but mistakenly believe that this is true only if that business actually sells something online. Nothing could be further from the truth.
Use Tell A Friend Script To Drive Traffic To Your Site Today
Posted by HART (1-800-HART) in : Articles, Site Promotion , add a commentBy Johnny McKenzie
This article will deal about a very simple but yet effective technique that is easy to implement and that can drive a great number of new visitors to your site.
An increasingly number of webmasters has the returning problem on how to enlarge the flow of visitors to their websites. For the period of the past few years many methods that been developed to solve this dilemma. While most of them would work there are those that would not make even a tiny bang.
One of the things that have spawned many success stories in driving traffic into websites is viral marketing. Viral promotion makes use of the tendency of a human being to share something she finds informative, enjoyable or amazing.
15 Link Exchange Tips
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Lesley Dietschy
Establishing inbound links through reciprocal link exchanges is a very effective promotional and advertising tool. If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors. Here are 15 link exchange tips to get you started:
1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.
Is Your Site A Post-It Note Or Superglue ?
Posted by HART (1-800-HART) in : Articles, Traffic Building , add a commentBy Anne Marie Baugh
Traffic, traffic, traffic, that’s all we hear. You’d think we were all craving two hours commutes on the Los Angeles freeway. The question is, if you’ve got traffic, what are they doing? In other words, what’s your stick-ability? When people come to your site are they met with a road side sign announcing your business and not much else or do they have a reason to stick around? If they aren’t sticking, you aren’t succeeding. And you’ve missed the major rule of online engagement. That is simply, “Information rules on the Internet.” If you ain’t got it, they ain’t staying.
So let’s say you’ve currently got yourself Post-It note traffic. The kind that arrive but leave just as quickly. Boy, the logs look great, but where are the sales? Time for some SuperGlue folks. The kind you can’t get from website bells and whistles. This only comes from content, the kind you have to create. Consider these SuperGlue techniques:
The Power Of Social Marketing And Self Promotion: Life Beyond Search Engine Optimisation
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Paul M Simpson
The recent report by Hitwise, which showed that MySpace has overtaken MSN search in driving retail traffic, should make all those involved in website marketing sit up and take note. Firstly, it underlines the value of social marketing as a way of reaching your customer base but secondly, the figures also show that the total amount of retail traffic generated by the top three search engines amounts to only 21.95%. Why is this important? Well what strikes me right away is that over 78% of retail traffic is not delivered through the top three search engines. I would thus argue then that there is a hell of a lot traffic that is conceivably up for grabs. The point is do we spend too much time worrying about search engine optimisation and not enough effort worrying about other forms of traffic generation.
Social networking is a good example of one of the other options available. The effect that social networking sites can have can be seen in an analysis of online photo sharing. In the UK figures from Hitwise show, that MySpace is responsible for an astonishing 22% of all Photobucket’s UK traffic. MySpace itself though is only the twelfth most visited site in the UK where as in the US it is the number one site, which suggests that the amount of traffic for US Photobucket is exponentially even greater.
LSI and Link Popularity
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Andy Hagans
When Paypal’s official Web site no longer ranked #1 in Google on a search for “paypal,” it was obvious that Google had become more aggressive in penalizing sites with “unnatural” backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.
Anchor Text Penalties
Search Engine Friendly Ways to Build Link Popularity November 11, 2006
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Michael Lawrence
Acquiring relevant backlinks to your website is one of the most important parts of any Search Engine Optimization campaign. The search engine’s and especially Google value backlinks to your website as an indicator of your website’s importance. If a large number of webmaster’s have decided to link to your content then you must be an important information hub in your target keyword marketplace.
Link Popularity Checker
Link Popularity and PageRank (PR) Misconceptions and Facts November 10, 2006
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Andrei Smith
In this article I’ll try to demystify Link Popularity and PageRank, or PR, clarify some common misconceptions and tell you how things work, in plain English, with facts and examples.
Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. In plain English, if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier.
Link Popularity is not specific to Google only, but was adopted by the vast majority of Search Engines.
Powerful Article Writing Strategies for Exploding Traffic and Link Popularity November 9, 2006
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Kanaga Siva
One of the most discussed topics today is Article Writing. Many Webmasters are jumping into the bandwagon and are trying to revive and reinvent their old writing talents to good measure.
It is a known fact that there are several benefits in article writing and submitting articles to article directories but the main objective of most webmasters is to obtain one way links, thereby increasing Link Popularity and to generate Targeted Traffic.
Success is much easier to achieve when tried and tested strategies are adopted. Given below are such strategies, if adopted will have a tremendous impact in Boosting your link popularity and Exploding Traffic to your website.
