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Let Your Audience Do The Work When It Comes To Building Link Popularity March 27, 2007

Posted by HART (1-800-HART) in : Articles, Link Popularity , add a comment

By Damon Lightley

Building link popularity is one of the most important elements of search engine optimisation and also one of the most time-consuming. It amazes me that I still receive countless emails from so called SEO experts inviting me to participate in link exchanges. Some of them even offering to swap links with a site totally unrelated to what we do! No wonder our industry comes under such fire.

Let’s go back to basics and understand the concept of linking. Linking in its simplest form is about taking a user on a stage in their online journey, whether it be to find a product, piece of news and information or to learn something new. Now most of the time we know what we are looking for online, so our session has a goal, and with that goal in mind we look to trawl the web and put our trust in navigating around websites till we achieve our goal. Sometimes it can take minutes and a straight forward visit to a search engine and a destination site, other times it can takes us hours, with a journey that takes us in and out of a number of different websites.

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How to Start An Article Directory Geared for Success

Posted by HART (1-800-HART) in : Articles, Site Promotion , add a comment

By Donna Knight

Maybe you’ve heard that an article directory can make a killing in affiliate or Google Adsense income, but there are some more things you need to know when you start yours.

Here are the first basic steps involved in starting your own article directory:

1) Get an article directory script.
2) Buy a good domain name that gives some indication of what your site is about.
3) Buy web hosting for it.
4) Set the script up or get someone else to set it up if you don’t know how to set up scripts.

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