SEARCH ENGINE NEWS FEED
SEARCH ENGINE ARTICLES
How to Get Listed on Search Engines Part II May 27, 2007
Posted by HART (1-800-HART) in : Encrusted Tweezers , add a commentBy Mark Fortimer
Your navigation must be simple to follow, and no navigation visible to spiders should take them away from your webpage. You must also start working on getting some good links back to your website. Links work best if they are directed to specific pages on your site, and not to a ‘links’ page. However, not all links are good. All one way links are good, where you do not have to provide a reciprocal link back to the other party’s site, but these are getting increasingly more impossible to get.
If your link is a reciprocal link, whereby you both provide a link to each other, the site with the lower Google page ranking gets the best deal. If you have a page rank of 5 and a site with the normal page rank of 0 to 3 asks you for a reciprocal link, they will get more benefit from it than you will. So, while you need links, get them intelligently. However, if you find negotiation for links difficult, also keep in mind that even links from new sites are better than no links at all.
How to Get Listed on Search Engines Part I May 26, 2007
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , 1 comment so farBy Mark Fortimer
If you want to be successful in internet marketing, you have to know how to get listed on search engines. There are certain steps you can take to facilitate this, and also certain things you must not do, or you will fail.
The secret to success is to make your website as relevant to the keyword it is targeting as possible, and to make the site easy for the search engine spiders to follow. It does not matter how many pages your website has: each page that is important must be able to be easily crawled by the search engines, and each page that has less relevance, or is less important, should be hidden. You should have a good long look at every page in your site and decide whether or not it is providing good information on the topic to a visitor.
If you decide that it is not, you should then decide whether or not the page is necessary, and whether it should stay on the site. If not, then remove it. If so then keep it on, but hide it from the spiders using ‘rel=nofollow’ in your html. You must not overuse this but neither should you expose pages to the search engines that do not offer good and relevant content to visitors as spiders perceive it. Examples of pages that might not do so, but that are necessary on your website, are affiliate sales pages that you want visitors to look at, but will not add to the perceived value of your site in the eyes of search engine spiders, or squeeze pages designed to collect email addresses, but that do not provide good content related to the subject of your website as a whole.
Link Building Do’s and Dont’s May 25, 2007
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Steve Vaughan
Link building is a technique that most webmasters find hard to execute. Years ago it was simple enough, choose your key word for your anchor text and use it for all incoming links. Now, that just doesn’t have the importance it once did and most sites are trying to rank well for more than just one keyword.
First, what is an anchor text? Quite simply it is the text used in your incoming links. So if someone linked to your site using “Big Widgets”, Big Widgets is the anchor text. Now the keywords you use as anchor text contributes to the importance of the page it links too and the search engines will give that page a small boost in the rankings when someone searches for that term. Hopefully, you can see the extreme importance to picking the right anchor text. This is meant to work in conjunction with all the other optimization you do for your site and is an important cog in the wheel of your SEO strategy but not the whole wheel itself.
Seven Excellent Tips To Generate More Web Traffic May 24, 2007
Posted by HART (1-800-HART) in : Articles, Link Popularity , 2 commentsBy John Hacking
Here is a list of seven tactics that you can employ to improve you search engine rankings. By way of example, a business that sells red Swingline staplers will be used for this article.
Find the right key words The most important factor in getting quality web traffic is to optimise your web pages for the correct key words. Getting the most sales is often a balance between search volume for key words and level of competition. Interestingly, the search term office space stapler ranks as well as red swingline stapler. Interestingly, the term red swingline stapler office space is a very popular search term with very little competition. The best strategy here would be to have a different page optimised for each of these terms. Use the Overture keyword tool and Google Adwords tool to research and identify your best key word phrases. It also pays to see what key words your successful competitors are optimising for.
Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it’s a waste of words and will not help you rank in the search engines. The first three of four words in your title tag should be the key word phrase you are trying to optimise for.
