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Link Building Do’s and Dont’s May 25, 2007
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Steve Vaughan
Link building is a technique that most webmasters find hard to execute. Years ago it was simple enough, choose your key word for your anchor text and use it for all incoming links. Now, that just doesn’t have the importance it once did and most sites are trying to rank well for more than just one keyword.
First, what is an anchor text? Quite simply it is the text used in your incoming links. So if someone linked to your site using “Big Widgets”, Big Widgets is the anchor text. Now the keywords you use as anchor text contributes to the importance of the page it links too and the search engines will give that page a small boost in the rankings when someone searches for that term. Hopefully, you can see the extreme importance to picking the right anchor text. This is meant to work in conjunction with all the other optimization you do for your site and is an important cog in the wheel of your SEO strategy but not the whole wheel itself.
