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Easy Reference To Search Engine Terms

Technical lingo and jargon in books and articles about search engine optimization can give a newbie an annoying experience on optimizing a site. The most common search engine optimization terminologies and their definitions are listed below:

1. Organic traffic – traffic that is naturally sent to your site by search engines such as Bing, Yahoo, and Google without any effort on your part.

2. Pay-per-click (PPC) traffic – paid search engine traffic. Most search engines advertise pay-per-click sites on their top and right hand side. Every time someone clicks the pay-per-click ad, the owner of that ad pays about $1-$3 to the respective search engine.

3. Search engine optimization (SEO) – arranging the text, meta-tags, and other components of a site to make it more attractive to natural traffic generated by search engines.

4. Linkbuilding – the method of making other websites link to your site. The more site that will link to your website; the more “organic” search engine traffic you will receive.

5. Search engine analytics – a strategy that is used to check the number of visitors and their duration on a website.

6. Search Engine ROI – search engine return on investment from marketing strategy. An example is investing $1 in advertisements and you make $3, that’s 200 percent ROI.

7. Inbound links – other website links linking to your site.

8. Outbound links – the links coming from your site linking to other sites.

9. Search engine indexing – the process by which search engines such as Google, Yahoo, and Bing find your site and search it for quality content.

10. Search Engine Keywords -the meta-tags and keywords on your site that you want search engines to often see. An example is if your website talks about meditation, your keywords can be “Buddhist meditation” or “guided meditation.”

11. White hat Search Engine Optimisation tactics – strategies for optimizing your site that the major search engines are likely to approve of.

12. Black hat Search Engine Optimisation tactics – strategies for optimizing your site that search engines are not likely to approve of.

13. Keyword density – the frequency of a keyword in an article compared to other keywords in the text and is usually provided as a percentage.

14. Google ads – Ads generated by the search engine Google that generally appear in areas such as the content of search engine searches and Gmail (e-mail accounts sponsored by Google) accounts. For example, typing in “auto loan” into Google’s search bar will give you ideas what Google ads look like. They’re located on the upper right hand part of the page. You’ll know if a piece of text is an ad because the words “sponsored links” will appear next to it.

The definitions provided above should help you understand more on topics that discusses search engine optimization.

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