SEARCH ENGINE NEWS FEED
SEARCH ENGINE ARTICLES
Do Search Engines Hate You? November 15, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Biana Babinsky
Over the years, quite a few clients have told me that search engines hate them. When search engines hate you, your web site is nowhere to be seen in the first 30 search engine result pages and has very low search engine referral traffic. This means that you are losing out on many newsletter subscribers and customers.
When I help my clients fix their relationship with the search engines, I often discover that the underlying problems are very similar. Review the list of typical problems below and see whether your site can use an SEO relationship expert:
Tag and Ping - Social Bookmarking Secrets November 14, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Mikel Freije
Tag and Ping, these three words have suddenly become the mantra that every body seems to be chanting. Its almost reminiscent of the days when Blog and Ping was being sold as the sole panacea for indexing and getting traffic to your sites.
The “Tag And Ping” method that every body is talking about is nothing but taking social bookmarking and leveraging it for SEO.
Business to Business Marketing on Search Engines - A Largely Untapped Marketing Tool November 13, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Scott Buresh
I’m in the business of search engine marketing, so it’s sometimes easy to forget that a majority of people don’t really know that the industry exists, how useful it is in business to business marketing, and what a valuable marketing tool SEO can be in general. However, the fact is that a disturbing number of business executives could not tell the difference between SEO Outsourcing and REO Speedwagon (although most would probably agree that neither sounds particularly good*). In fact, when I explain that I work at a search engine optimization company that focuses in part on business to business marketing, most people instantly assume that I have a search engine of my own and that I am somehow trying to compete with Google. I’m flattered until I see the pity in their eyes.
Even those familiar with search engine optimization have common misconceptions about the value of SEO in business to business marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is a valuable marketing tool that can make an impact on the bottom line of a business, but mistakenly believe that this is true only if that business actually sells something online. Nothing could be further from the truth.
The Power Of Social Marketing And Self Promotion: Life Beyond Search Engine Optimisation
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Paul M Simpson
The recent report by Hitwise, which showed that MySpace has overtaken MSN search in driving retail traffic, should make all those involved in website marketing sit up and take note. Firstly, it underlines the value of social marketing as a way of reaching your customer base but secondly, the figures also show that the total amount of retail traffic generated by the top three search engines amounts to only 21.95%. Why is this important? Well what strikes me right away is that over 78% of retail traffic is not delivered through the top three search engines. I would thus argue then that there is a hell of a lot traffic that is conceivably up for grabs. The point is do we spend too much time worrying about search engine optimisation and not enough effort worrying about other forms of traffic generation.
Social networking is a good example of one of the other options available. The effect that social networking sites can have can be seen in an analysis of online photo sharing. In the UK figures from Hitwise show, that MySpace is responsible for an astonishing 22% of all Photobucket’s UK traffic. MySpace itself though is only the twelfth most visited site in the UK where as in the US it is the number one site, which suggests that the amount of traffic for US Photobucket is exponentially even greater.
What is Black Hat and White Hat and How Does it Relate to Your Affiliate and Adsense Sites November 8, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , 2 commentsBy Rod Davis
Search engine marketing is becoming more popular every day as more and more professionals report consistently making as a much as six figures in a month from highly optimized web sites. If you are subscribed to lots of Internet Marketing lists like me, I’m sure you’ve seen the dramatic rise Adsense and search engine marketing tools.
The problem with search engine marketing is that some of the techniques that used to work six months ago do not work as well (or not all all) in the present. You could easily spend hundreds of dollars on a marketing tool that currently works, but will not work in the future. So how do you know if you are wasting your money?
Finding Keywords: Six Tips for Choosing the Right Keywords to Use November 7, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Stacie Leonard
While most online marketers are ready to accept the fact that search engines can bring a large volume of low cost traffic to a website, the surprising reality is that many have little or no clue as to how they should go about doing so. Several different aspects make up search engine marketing; including submission of websites, creating search engine optimized content, interlinking websites and arguably the most important part- choosing keywords.
Keywords or keyword phrases are those terms that a potential customer uses on a search engine to look for a product or service that a website provides. So, for a jewelry manufacturer the word ‘jewelry’ would be a major keyword. Unfortunately, choosing keywords is not quite as easy as simply naming a product or category. There are many factors that should influence your decision as to what defines the right keyword(s).
Are You Sure You Are Not Spamming The Search Engines? Here’s How To Tell November 6, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Monica Corral-lorica
Webmaster who lack sufficient knowledge about search engine optimization and search engine spamming may already be utilizing spamming techniques without even knowing it. It is important that webmasters and search engine optimizers realize what search engine spamming is to be able to avoid it. Remember that search engine spamming – intentional or not – still causes a number if penalties from the search engines.
The fact is that there are really webmasters who use search engine spamming intentionally. They utilize search engine spamming techniques to boost their website’s ranking on the search results. What they are doing is technically tricking the search engines. This action indeed deserves penalty. But how about those who use search engine spamming unintentionally? The penalty remains the same! So the best thing to do is to be familiar with the search engine spamming techniques and avoid them at all times.
How To Dramatically Increase Your Profit Using Search Engine November 5, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Izrul Fizal
Most people will quickly run away or surrender without even trying in getting to the top of search engine. For them, Search Engine Optimization (SEO) is really not for them. But did you know that once you have conquered the search engine, you have no problem whatsoever to make money online? In fact, your online business will keep on growing without you don’t have to do anything.
So what if it takes a long time to do, is that mean you just want to throw away your potential income that really can change your life? If you have the desire to make money online more than anyone, you should consider doing this.
Idiot’s Guide to Search Engine Marketing September 30, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Sean Mize
What is search engine marketing?
Search engine marketing involves strategically optimizing the elements of your web site and your web campaign in such a way that your site becomes popular in the major search engines.
There are two primary types of search engine marketing, the paid method, or pay-per-click, and the unpaid method, natural search engine results.
The paid method, or pay-per-click, involves bidding and paying for specific search engine rankings. One advantage to using pay-per-click is that you can quickly dial up huge responses, for example 200-500 clicks per day, which allows you to quickly test ad copy and response rates. One major disadvantage is the price–you are directly paying for each and every click you receive.
Recent Changes at Google, Yahoo, and MSN September 29, 2006
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Kim Roach
There are many changes taking place in the top search engines. Google, Yahoo, and MSN are all adapting to the many transformations occuring within the search industry. Because of these changes, I thought I would take the time to give you an overview of what’s taking place within the market and how it affects you as a webmaster. To begin, let’s start with Google.
Back in 2003, Google would index and crawl the web about once a month and everything would change all in one shot. WebMasterWorld would actually name these updates with names like Brandy, Florida, and Bourbon.
