SEARCH ENGINE NEWS FEED
SEARCH ENGINE ARTICLES
Welcome To 62-151 Media Group – On A New Server June 19, 2007
Posted by HART (1-800-HART) in : Encrusted Tweezers , add a commentGreetings and Salutations ..
The nameservers have kicked in over the past weekend and this blog is now ready for new posts. I am in the final stages of testing the database, the permissions, etc etc etc. but, the more I prepare all of the other sites .. it’s going faster and faster now.
Yep! We’re almost there .. and back to normal!
Thank You For Your Patience – Move Is Almost Complete June 12, 2007
Posted by HART (1-800-HART) in : Encrusted Tweezers , add a commentThe files have finally been copied over to the new server, and this will be the last post on the old server.
I will be changing the Nameserver to stop pointing this domain to the old ISP#2 (as I call it) to the new ISP#3 location.
As such, if you can read this post .. the nameserver changes has NOT kicked in, but should be doing so within the next 12-24 hours (or so). From experience, I have noticed that it is not an instant change and there will be some areas of the world that will be able to view the site on the new server before others are able to. Eventually, it should all work out!
How to Get Listed on Search Engines Part II May 27, 2007
Posted by HART (1-800-HART) in : Encrusted Tweezers , 1 comment so farBy Mark Fortimer
Your navigation must be simple to follow, and no navigation visible to spiders should take them away from your webpage. You must also start working on getting some good links back to your website. Links work best if they are directed to specific pages on your site, and not to a ‘links’ page. However, not all links are good. All one way links are good, where you do not have to provide a reciprocal link back to the other party’s site, but these are getting increasingly more impossible to get.
If your link is a reciprocal link, whereby you both provide a link to each other, the site with the lower Google page ranking gets the best deal. If you have a page rank of 5 and a site with the normal page rank of 0 to 3 asks you for a reciprocal link, they will get more benefit from it than you will. So, while you need links, get them intelligently. However, if you find negotiation for links difficult, also keep in mind that even links from new sites are better than no links at all.
How to Get Listed on Search Engines Part I May 26, 2007
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , 2 commentsBy Mark Fortimer
If you want to be successful in internet marketing, you have to know how to get listed on search engines. There are certain steps you can take to facilitate this, and also certain things you must not do, or you will fail.
The secret to success is to make your website as relevant to the keyword it is targeting as possible, and to make the site easy for the search engine spiders to follow. It does not matter how many pages your website has: each page that is important must be able to be easily crawled by the search engines, and each page that has less relevance, or is less important, should be hidden. You should have a good long look at every page in your site and decide whether or not it is providing good information on the topic to a visitor.
If you decide that it is not, you should then decide whether or not the page is necessary, and whether it should stay on the site. If not, then remove it. If so then keep it on, but hide it from the spiders using ‘rel=nofollow’ in your html. You must not overuse this but neither should you expose pages to the search engines that do not offer good and relevant content to visitors as spiders perceive it. Examples of pages that might not do so, but that are necessary on your website, are affiliate sales pages that you want visitors to look at, but will not add to the perceived value of your site in the eyes of search engine spiders, or squeeze pages designed to collect email addresses, but that do not provide good content related to the subject of your website as a whole.
Link Building Do’s and Dont’s May 25, 2007
Posted by HART (1-800-HART) in : Articles, Link Popularity , add a commentBy Steve Vaughan
Link building is a technique that most webmasters find hard to execute. Years ago it was simple enough, choose your key word for your anchor text and use it for all incoming links. Now, that just doesn’t have the importance it once did and most sites are trying to rank well for more than just one keyword.
First, what is an anchor text? Quite simply it is the text used in your incoming links. So if someone linked to your site using “Big Widgets”, Big Widgets is the anchor text. Now the keywords you use as anchor text contributes to the importance of the page it links too and the search engines will give that page a small boost in the rankings when someone searches for that term. Hopefully, you can see the extreme importance to picking the right anchor text. This is meant to work in conjunction with all the other optimization you do for your site and is an important cog in the wheel of your SEO strategy but not the whole wheel itself.
Seven Excellent Tips To Generate More Web Traffic May 24, 2007
Posted by HART (1-800-HART) in : Articles, Link Popularity , 2 commentsBy John Hacking
Here is a list of seven tactics that you can employ to improve you search engine rankings. By way of example, a business that sells red Swingline staplers will be used for this article.
Find the right key words The most important factor in getting quality web traffic is to optimise your web pages for the correct key words. Getting the most sales is often a balance between search volume for key words and level of competition. Interestingly, the search term office space stapler ranks as well as red swingline stapler. Interestingly, the term red swingline stapler office space is a very popular search term with very little competition. The best strategy here would be to have a different page optimised for each of these terms. Use the Overture keyword tool and Google Adwords tool to research and identify your best key word phrases. It also pays to see what key words your successful competitors are optimising for.
Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it’s a waste of words and will not help you rank in the search engines. The first three of four words in your title tag should be the key word phrase you are trying to optimise for.
Added: 62-151 Media Group – Job Board April 17, 2007
Posted by HART (1-800-HART) in : Job Board , add a comment62-151 Media Group – Job Board
I have added a job board to this site which can be accessed through the top button menu or by clicking on the following links:
Summary Job Page Results: 62-151.com/jobs/
62-151 Media Group – Job Board: 62-151.jobcoin.com/
Make The Most of Your Search Part 3 – Media Search Secrets April 3, 2007
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Steve Bis
The search tricks that I am going to show you in this article are a combination of different media searches that search engines have and some search strings. Utilizing these methods that I am going to show you will bring back results of the media files you want to find on a particular webpage that you are reading. Such as audios, videos, PDF’s, images, and flash presentations. For the purpose of this article I am going to use one site and show you how to find all of the different media files within. The site I am going to use is www.incredible-adventures.com, this is a extreme vacation/adventure website, other than it being a cool site the reason I am using it is because this website contains all of the media files above.
Images
Make The Most of Your Search Part 2 – More Search Secrets April 2, 2007
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Steve Bis
The next article in this series is going to be a brief article on how you can use different strings to get back results containing different file formats. Certain file formats can be useful for a variety of things Excell spreadsheets can come in handy for people running a business. People who like to read documents that can be printed out instead of from their computers might prefer to search for information in PDF format. Powerpoint documents are another great way to learn, these slide shows can be extremely powerful.
These strings are a little bit different than the ones in the previous article. Instead of typing the string before your search term you must type it afterwards. For example if I wanted to search for a document in PDF format I would type in internet marketing filetype:pdf you must remember though always type the search term followed by a space then filetype:(whatever document you want to search for and there is no space in between the colon and the filetype you want to search for. So just to show you one more time, “internet marketing” that is going to be my search term, then you type the filetype. It would look like this, internet marketing filetype:pdf.
Make The Most of Your Search Part 1 – Search Secrets April 1, 2007
Posted by HART (1-800-HART) in : Articles, Search Engine Marketing , add a commentBy Steve Bis
This is going to be a series of articles that is going to help you do exactly what the title suggests “Make the most of your search”. In this series I hope to help my readers get a better understanding of how not only to enhance the way they search the internet, but open them up to new sources to find all sorts of good relevant information.
The first part of this series is going to be a few simple search tricks. There are things you can put into the search box of just about any search engine, especially Google that can help you find what your looking for a lot quicker. Some of these tricks will bring down the number of results you get from millions to thousands possibly hundreds, bringing you more relevant/quality information.
