SEARCH ENGINE NEWS FEED
SEARCH ENGINE ARTICLES
How To Find The Right Keywords For You November 20, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , 4 commentsBy Luella May
Finding the right keywords for your own website or articles is not easy. In fact it can be quite daunting a task, especially if the keywords or keyword phrases you do choose never get searched for by anyone using the popular search engines through Google or Yahoo searches for example.
So how do you know if the keywords you’ve chosen or are considering for your site or article is actually searched for by anyone? Do I simply guess? You ask, or is there some magical way of getting a free helping hand from somewhere, that could help you to determine what keywords or phrases to actually use, ones that are at least being searched for by real people.
Manipulate Web Content And Get Higher Search Engine Ranking November 18, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , 1 comment so farBy Monica Corral-lorica
Web content is one of the most important factors that search engines look for in a website. The search engines are in constant search for fresh quality web content. Because of this, webmasters and website owners must equip their websites with updated and fresh content regularly. Web marketing experts advise webmasters and website owners to add new content on their website whenever they can. Web content is beneficial to webmasters and website owners because it helps them get higher search engine ranking. Other than that, new content is also beneficial to online users because they provide new source of information.
Aside from updating your website’s content, do you know that you can actually manipulate your website’s content? In doing so you will finally get the high search engine ranking you are aiming for. Different search engines have different algorithms in deciding what rank your website deserves. However, one thing that all the search engines are looking for is fresh web content. And these web marketing techniques presented here applies to the major search engines.
5 Ways To Reduce The Chances Your Pages Won’t Get The Duplicate Content Penalty November 17, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , add a commentBy Marty Fiegl
If you’ve done any marketing in the last 6-12 months you’ve no doubt heard about the duplicate content penalty.
Web search engines (mainly google) have been slowing improving the technology they use to determine which pages get the penalty (if there really is a penatly).
So for starters let’s remember that search engines index PAGES not websites. So when we are talking duplicate content penalty we are referring to pages that are getting penalized not sites.
Social Networking: Marketing Businesses Online November 16, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , 2 commentsby Earl Juanico
Several complaints from marketers have been cropping up recently out of attempting to use popular and prevailing social networking sites to market their respective businesses. These marketers primarily complained about not getting any real traffic in order to make sales by advertising through these sites. Essentially, the social networking sites that they are referring to were a waste of time to market on because these did not produce any immediate marketing results. Nevertheless, these marketers are really missing the whole point of the social networking process. This article somehow makes a bit of clarification regarding this issue.
Barefaced marketing on social networking sites just would not work. The marketing approach has to be far more subtle. Marketers who wish to use social networking to their advantage must somehow aim their target quite differently. The goal is increase your presence on the Internet by building back-links from a major traffic site, and building your brand so that potential customers can indeed find you on the Web.
Do Search Engines Hate You? November 15, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , add a commentBy Biana Babinsky
Over the years, quite a few clients have told me that search engines hate them. When search engines hate you, your web site is nowhere to be seen in the first 30 search engine result pages and has very low search engine referral traffic. This means that you are losing out on many newsletter subscribers and customers.
When I help my clients fix their relationship with the search engines, I often discover that the underlying problems are very similar. Review the list of typical problems below and see whether your site can use an SEO relationship expert:
Tag and Ping – Social Bookmarking Secrets November 14, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , 2 commentsBy Mikel Freije
Tag and Ping, these three words have suddenly become the mantra that every body seems to be chanting. Its almost reminiscent of the days when Blog and Ping was being sold as the sole panacea for indexing and getting traffic to your sites.
The “Tag And Ping” method that every body is talking about is nothing but taking social bookmarking and leveraging it for SEO.
Business to Business Marketing on Search Engines – A Largely Untapped Marketing Tool November 13, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , add a commentBy Scott Buresh
I’m in the business of search engine marketing, so it’s sometimes easy to forget that a majority of people don’t really know that the industry exists, how useful it is in business to business marketing, and what a valuable marketing tool SEO can be in general. However, the fact is that a disturbing number of business executives could not tell the difference between SEO Outsourcing and REO Speedwagon (although most would probably agree that neither sounds particularly good*). In fact, when I explain that I work at a search engine optimization company that focuses in part on business to business marketing, most people instantly assume that I have a search engine of my own and that I am somehow trying to compete with Google. I’m flattered until I see the pity in their eyes.
Even those familiar with search engine optimization have common misconceptions about the value of SEO in business to business marketing. Frequently, I encounter prospects who understand that achieving a high ranking on a search engine is a valuable marketing tool that can make an impact on the bottom line of a business, but mistakenly believe that this is true only if that business actually sells something online. Nothing could be further from the truth.
The Power Of Social Marketing And Self Promotion: Life Beyond Search Engine Optimisation
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , add a commentBy Paul M Simpson
The recent report by Hitwise, which showed that MySpace has overtaken MSN search in driving retail traffic, should make all those involved in website marketing sit up and take note. Firstly, it underlines the value of social marketing as a way of reaching your customer base but secondly, the figures also show that the total amount of retail traffic generated by the top three search engines amounts to only 21.95%. Why is this important? Well what strikes me right away is that over 78% of retail traffic is not delivered through the top three search engines. I would thus argue then that there is a hell of a lot traffic that is conceivably up for grabs. The point is do we spend too much time worrying about search engine optimisation and not enough effort worrying about other forms of traffic generation.
Social networking is a good example of one of the other options available. The effect that social networking sites can have can be seen in an analysis of online photo sharing. In the UK figures from Hitwise show, that MySpace is responsible for an astonishing 22% of all Photobucket’s UK traffic. MySpace itself though is only the twelfth most visited site in the UK where as in the US it is the number one site, which suggests that the amount of traffic for US Photobucket is exponentially even greater.
What is Black Hat and White Hat and How Does it Relate to Your Affiliate and Adsense Sites November 8, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , 2 commentsBy Rod Davis
Search engine marketing is becoming more popular every day as more and more professionals report consistently making as a much as six figures in a month from highly optimized web sites. If you are subscribed to lots of Internet Marketing lists like me, I’m sure you’ve seen the dramatic rise Adsense and search engine marketing tools.
The problem with search engine marketing is that some of the techniques that used to work six months ago do not work as well (or not all all) in the present. You could easily spend hundreds of dollars on a marketing tool that currently works, but will not work in the future. So how do you know if you are wasting your money?
Finding Keywords: Six Tips for Choosing the Right Keywords to Use November 7, 2006
Posted by HART (1-800-HART) in : Articles,Search Engine Marketing , 1 comment so farBy Stacie Leonard
While most online marketers are ready to accept the fact that search engines can bring a large volume of low cost traffic to a website, the surprising reality is that many have little or no clue as to how they should go about doing so. Several different aspects make up search engine marketing; including submission of websites, creating search engine optimized content, interlinking websites and arguably the most important part- choosing keywords.
Keywords or keyword phrases are those terms that a potential customer uses on a search engine to look for a product or service that a website provides. So, for a jewelry manufacturer the word ‘jewelry’ would be a major keyword. Unfortunately, choosing keywords is not quite as easy as simply naming a product or category. There are many factors that should influence your decision as to what defines the right keyword(s).
